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Starbucks and Peanuts have teamed up for a heartwarming global campaign celebrating kindness, coffee, and community. Beginning March 27, Starbucks stores worldwide will introduce an exclusive collection of Peanuts-inspired merchandise, beverages, and treats. At the heart of this collaboration is Joe Kind Snoopy, a special Snoopy persona created exclusively for Starbucks, embodying the power of small, everyday acts of kindness.
Spreading Kindness, One Cup at a Time
This partnership aligns with Peanuts’ core themes of friendship and compassion, as well as Starbucks’ dedication to making a meaningful impact in the communities it serves. Just like Joe Kind Snoopy, Starbucks believes that even the smallest gestures can create deep connections.
Lisa Silverman Meyers, Senior VP of International at Peanuts Worldwide, shared her excitement:
“It’s the perfect time to launch this phenomenal campaign with Starbucks, as we celebrate the 75th anniversary of Peanuts. Kindness and community have always been at the heart of our stories, and we love seeing that legacy continue.”
April also marks Starbucks’ Global Month of Good, where Starbucks partners (employees) worldwide volunteer with local non-profits, reinforcing the brand’s commitment to social impact. Joshua Fine, Starbucks’ VP of International Marketing, highlighted the synergy between the two brands: “This collaboration celebrates our shared values—kindness, community, and meaningful connections. As a global brand, we have the opportunity to use our reach for good, and Joe Kind Snoopy perfectly embodies that message.”
A Special Treat for Starbucks Philippines
Customers in the Philippines can look forward to exclusive beverages, limited-edition merchandise, and a collectible Starbucks Card featuring Peanuts designs. Fans can also join the #GlobalMonthofGood movement on social media, spreading kindness alongside Snoopy and the gang.
Exclusive Starbucks x Peanuts Merchandise
Embrace the joy of connection with this limited-edition Joe Kind Snoopy collection, featuring tumblers, mugs, bags, and more.
Drinkware Collection
- Reusable Plastic Cup (16oz) – Joe Kind Snoopy | ₱295
A nostalgic nod to the first Starbucks x Peanuts collab, with Joe Kind Snoopy donning a green apron.
- Stainless Steel Cold Cup (24oz) – Peanuts Friendship | ₱2,295
Joe Kind Snoopy delivers a cup of love to Charlie Brown and Lucy in a heartwarming design.
- Plastic Cold Cup (24oz) – Peanuts Love | ₱1,375
Featuring Snoopy attentively listening to Woodstock’s story in bird language.
- Stainless Steel Tumbler (16oz) – Peanuts Love | ₱2,395
Joe Kind Snoopy embraces Woodstock in a touching moment of friendship.
- Stainless Steel Water Bottle (16oz) – Joe Kind Snoopy | ₱2,545
Keeps drinks hot for 6 hours or cold for 9, featuring Snoopy and Woodstock sharing kindness.
- Plastic Water Bottle (24oz) – Peanuts Gratitude and Compassion | ₱1,025
Joe Kind Snoopy helps lift Woodstock’s spirits in this thoughtful design.
- Ceramic Mug (14oz) – Peanuts Friendship | ₱1,295
A joyful depiction of the Peanuts gang bonding over coffee.
Accessories & Collectibles
- Crossbody Bag – Peanuts Friendship (Available in select stores) | ₱2,975
Faux leather with debossed artwork and a Starbucks logo button.
- Keychain – Joe Kind Snoopy (Available in select stores) | ₱1,275
A cute, stylish way to carry Snoopy with you wherever you go.
- Cup Sleeve – Joe Kind Snoopy (Available in select stores) | ₱795
Keeps your beverage cozy while spreading kindness.
Online Exclusives
- Stainless Steel Water Bottle (12oz) – Peanuts Joy and Happiness | ₱2,195
Features Joe Kind Snoopy sharing joy with Woodstock.
- Tote Bag – Joe Kind Snoopy | ₱1,575
A cheerful design with uplifting messages, perfect for everyday use.
- Plastic Water Bottle (16oz) – Peanuts Love | ₱1,295
Snoopy giving a heartfelt hug to his best friend, Woodstock.
Limited-Edition Starbucks Card & eGifts
Celebrate Global Month of Good with a special Peanuts-themed Starbucks Card, available with a minimum load of ₱500.
Indulge in the Joe Kind Snoopy Beverage Lineup
- Joe Kind Snoopy Chocolate & Caramel Oatmilk Frappuccino®
A creamy blend of vanilla syrup, chocolate chips, chocolate and caramel sauces, topped with whipped cream, chocolate drizzle, and a special Snoopy chocolate topper.
- Joe Kind Snoopy Chocolate & Caramel Oatmilk Latte
Espresso meets caramel and chocolate sauces, finished with whipped cream and a Snoopy topper. Available hot or iced.
Join the Movement: #GlobalMonthofGood
Starbucks and Peanuts invite you to celebrate kindness and connection with Joe Kind Snoopy. Visit your nearest Starbucks to grab these exclusive items and be part of a global movement that turns small acts of kindness into something extraordinary.
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