Mang Inasal, the renowned Grill Expert of the Philippines, has achieved a significant milestone by winning the Black Dragon award at the 2023 Dragons of Asia for its Mang Inasal Creators’ Circle (MICC). This innovative influencer community, spanning from nano-influencers to mega-influencers across the country, was honored in the Best Brand Building/Awareness Campaign category.
President Mike V. Castro expressed gratitude to all MICC members for their role in bringing Mang Inasal closer to the communities it serves, emphasizing the post-pandemic significance of MICC. Created in March 2022, MICC comprises digital content creators from various parts of the Philippines, including notable figures such as Mommy Diaries PH, Mommy Hieds, Simon Javier, and George Tobias.
The Dragons of Asia, with 23 years of history, have been acknowledging outstanding results-driven marketing communications in Asia. This prestigious recognition adds to Mang Inasal's list of accolades in 2023, including a Gold Stevie Award from the 2023 Asia-Pacific Stevie Awards, a Marketing Excellence Silver Award, a Silver Anvil Award from the Public Relations Society of the Philippines, and a PANAta Award from the Philippine Association of National Advertisers.
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