Hana Tajima 2018 Spring/Summer Collection for UNIQLO

British-born designer HANA TAJIMA collaborated once again with UNIQLO for her 2018 Spring/Summer Collection. The entire line will be available in SM Megamall and select items will be released in SM City Davao and SM CDO Downtown Premier on February 11 and on May 11 for the second launch.

LifeWear is UNIQLO’s commitment to creating high quality, functional, and affordable clothing that meets the needs of everyone’s daily lifestyles.

UNIQLO's philosophy is to create high quality, functional, and affordable clothing that meets that needs of everyone's daily lifestyle. And Hana Tajima creates the exclusive collection for women of all backgrounds, regardless of age, race, culture or religion. For 2018 Spring/Summer, new season highlights include elegantly designed pieces that offer comfort and versatility.

"For this season I wanted to create a collection that would celebrate the true idea of femininity—the one that finds the strength and grace that exists in all women. These pieces are meant to be lived in, to adapt to different bodies and styles, and be versatile enough to take you through the day and through the season.” as per Hana.

Incorporating on-trend orange and mustard hues for 2018 Spring/Summer, this season’s wide range of color variations make it easier to style with other UNIQLO items. Featuring pieces made from natural linen, a LifeWear essential that combines softness with refreshing comfort, each garment has been designed with a keen eye for detail to create timeless essentials that offer a variety of styling arrangements. As an added treat, the dresses have also been updated this season to include two length options for its global markets.

Combining refined elegance and effortless comfort, British-born fashion designer Hana Tajima is changing the way young women dress all over the world with her contemporary and functional designs, that are both culturally relevant and extremely versatile. In 2017, New York’s Museum of Modern Art selected her pieces for Items: Is Fashion Modern? an exhibition which highlighted 111 influential garments and accessories that have profoundly affected art and culture around the world over the past century. Inspired by her Japanese roots and English upbringing, Ms. Tajima’s unique designs continue to garner international attention.

For more updates, customers may visit UNIQLO Philippines’ website at
www.uniqlo.com/ph and social media accounts, Facebook (facebook.com/uniqlo.ph),
Twitter (twitter.com/uniqloph) and Instagram (Instagram.com/uniqlophofficial).


Press Release from EON PR