On January 8, 2025, I attended an exciting event at the Balmori Tent in Rockwell Makati, where Cebu Pacific, the Philippines’ leading airline, launched a new initiative to promote tourism and celebrate Filipino culture. They introduced QR Flight Codes, which are inspired by traditional weaving patterns from local communities.
The QR Flight Codes encourage everyone to explore the country’s heritage while enjoying their travels. Candice Iyog, CEB’s Chief Marketing and Customer Experience Officer, shared, "Cebu Pacific takes pride in honoring the rich tapestry of our nation’s cultural heritage. Using our business as a platform for inclusive and sustainable growth, we celebrate the artistry of our local weaving communities, ensuring their timeless traditions are preserved and their stories are appreciated by every Filipino,”
Unique Weaving Styles
The QR Flight Codes feature five traditional weaving styles from different regions. Travelers can scan these QR codes on billboards and in magazines to learn more about these weaves and discover attractions in their areas.
- Binakol (Ilocos Norte): Intricate, nature-inspired designs.
- Ramit (Occidental Mindoro): Beautifully colored stripes.
- Hablon (Iloilo): Bright colors and iconic plaid patterns.
- Patadyong (Antique): Bold, colorful checkered designs.
- Yakan (Zamboanga): Striking geometric patterns.
Working with Local Communities
Cebu Pacific partnered with local weaving communities to ensure the stories and significance of these fabrics are shared. Collaborating groups include:- Paoay Weavers of Ilocos Norte supported by Mariano Marcos State University (MMSU) (Ilocos Norte)
- Hanunuo Mangyan of Occidental Mindoro supported by the Awati Ti Kape Community Development Program (Occidental Mindoro)
- Baraclayan Weavers Association (Iloilo)
- Patnongon Multipurpose Cooperative and Bagtason Loom Weavers Association (Antique)
- Yakan by Oriental Weaves of Zamboanga supported by MMSU (Zamboanga)
Iyog emphasized, "Every weave is a community’s cultural fingerprint with a story to tell, just as every destination has a unique offering and experience. We encourage every Juan to scan the QR Flight Codes to explore more of the Philippines and learn about our rich culture and heritage."
Special Seat Sale
To encourage travel, Cebu Pacific is offering an exclusive seat sale until January 15, 2025. You can book flights to domestic destinations for as low as PHP 199 one-way (excluding fees). The travel period for this sale is from January 4 to June 30, 2025.Cebu Pacific operates in 35 domestic and 27 international destinations across Asia, Australia, and the Middle East, making it easy to explore the Philippines.
Book Your Flights
Don’t miss this chance to discover the cultural treasures of the Philippines. Book your flights now at http://bit.ly/CebuPacificSale and enjoy a journey that connects you with the past and the future.